Product Descriptions for the Butcher Barn at Morgan Brook Farm

The Butcher Barn at Morgan Brook Farm began selling Wagyu beef online in late 2022. For the launch of their e-commerce store, they needed over 30 product descriptions.

I interviewed their master butcher to get the scoop on each product using a product description workbook exercise. Each description begins with visualizing how the product will bring enjoyment and/or solve a problem and continues with benefit-focused bullets. When available, testimonials were added to provide proof points.

Check out the examples below.