Bring your story to life and bring in more business
Content Strategy for Food, Beverage, and Agriculture Brands
As a business owner or brand manager, you’re hustling to connect people, with your purpose.
Yet, nailing your marketing can feel overwhelming. Especially with a long to-do list and multiple priorities.
When you’re short on time, the words in your marketing materials may seem good enough.
The problem is good enough won’t get you to your next stage of growth.
Food & Beverage
Sustainability
Agriculture
Education
Food & Beverage Sustainability Agriculture Education
I grow mission-driven businesses with content strategy and copywriting. Gain clarity and increase sales with messaging that resonates with your audience. My expertise is in:
Agriculture
Education
Food and Beverage
Sustainability
Not Your Average Content Marketer
45% Average Email Open Rates
Consistently beating the 38% average across all industries.
6% Average Email Click-Through-Rate
Well above the industry average of 3 percent.
+375% Increase in Blog Traffic
After implementing an SEO-based content strategy.
Industry benchmarks: Mailerlite, 2024
Hi, I’m a writing ninja for the good guys.
When you have kids, you realize the saying is true: we don’t inherit the earth from our ancestors we borrow it from our children.
I build content strategies and write marketing content for brands and businesses that believe in doing right by people and the planet.
I focus on storytelling that brings the reader on a journey toward a solution.
The only thing I love more than watching Disney movies with my kids is writing for boss businesses that are doing all the good.
What Makes Me Different From Other Content Marketers
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Journalist
I have a degree in Journalism and worked in the field for many years. I keep stories conversational and understandable for the average person. I also keep in mind the big idea that will resonate with an audience. Let’s tell your story in a way that’s relatable and moves people to take action.
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Food & Beverage Marketer
You’ll get food and beverage industry marketing expertise when you work with me. My marketing career has taken me from public relations to communications management for food brands. We’ll execute proven tactics together to create growth for your business.
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Earth and Climate Conscious
Many consumers are willing to pay more for products that are sustainable. I’m rooted in copywriting best practices for sustainable brands. Let’s create key messages that will reduce climate anxiety and motivate buyers to see you as a solution.
Build more believers in your business
with a content strategist and copywriter on your team.
Services
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There’s a lot of advice out there on how to do content marketing: post every day, make Reels, use trending audio, get on TikTok, write SEO blogs. Are you feeling overwhelmed yet? I’ll help you make sense of all of these tactics and create and implement a sound strategy customized to your unique audience and needs.
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Experience content that drives sales and earns you trust in the crowded eCommerce industry. I combine my marketing, research, and industry expertise to tell your story authentically.
Convert readers into believers with proven copywriting tactics and SEO optimization.
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Your website is your front door to getting subscribers, driving sales, and generating leads.
If the words on your website don’t motivate enough visitors to click and respond, you lose opportunities — often to the competition. Let’s create pages that win over prospects.
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Emails are intimate. They’re a place where you can build relationships. You don’t want to sound stiff and lose your audience’s attention. It’s also important to be consistent.
Together, we’ll create emails to cultivate relationships and drive sales based on your goals.
Past and Present Clients
What People Are Saying
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"Laura was the perfect fit. She took the time to carefully listen and provided thoughtful advice that helped refine and strengthen our storytelling. Laura cares about this work and it was reflected in the results."
Colleen Frances Goodhue, Strategic Communications Manager, UVM Food Systems Research Center
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"Laura guided our plan and vision from the beginning for our new subscriber email sequence. She is thoughtful, organized, timely, and knows how to engage an audience. Her ability to nuance and understand the application of content and storytelling was great."
Valerie Rippey, Community Development Manager, Birch Community Services
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“Laura is an amazing, thoughtful writer, and stays on top of trends to help us create relevant content for our audiences. She is responsive, helpful, and like an internal team member. I highly recommend Laura. She is a wonderful person, and really great at turning ideas into masterpieces. She is responsive, punctual, meets deadlines and creative.”
Katie Allen, Marketing Manager, University of Vermont Professional & Continuing Education
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“Working with Laura at Red Barn Writer has been such a gift with her enthusiasm and fresh ideas. She’s readily available for any of our questions. We’ve really strengthened the reach of our business.”
Julie Lane, Owner, Snow Farm Vineyard
Portfolio
Take a peek at the fun we can have together.
Let’s Talk About Your Goals
Book 30 minutes of my time for a no-pressure call.
Be like my favorite Grammy award-winning artist, Brandi Carlile, and take action to make a difference. Because you’re brave, unconventional, and driven, and that’s what’s gotten you this far.
Process
Connect.
We’ll connect via an email introduction, followed by a 30-minute discovery call. We’ll chat about your goals and make sure my skills are a good fit.
Then, I’ll send you an email summary of our chat. If all looks good, I’ll write up a proposal including deadlines and prices. I’ll email you a contract to sign digitally and an invoice for the deposit.
Create.
Projects begin after a 50% deposit is paid. I’ll immerse myself in your brand, consumer research, and talk to your customers.
Next, I’ll craft the copy, starting with an outline that you’ll review. Once that looks good, I’ll get to work and send you the copy for review.
Refine.
We go over the copy together to make sure it hit the mark. You’ll have the opportunity to send it back to me for revisions.
Once your copy is in place, we’ll check in to make sure it’s doing its job! My number one goal is to create copy that drives results.